Our Story

  • We started way back in 1972, as an ambitious idea to foster something creative, refreshing and fizzy. We tested and combined ingredients to from novel, delicious and energetic drinks.

  • Creativity is inventing, experimenting, growing, taking risks, breaking rukes, making mistakes, and having fun.

    we created wider range of juice products for customers to drink, relish and refresh themselves.

  • We introduced pouch packing with straw placed inside. Which was a hit at schools and got an amazing response

  • We moved further and created 150ml and 250ml packages for customer's ease.

  • Because we knew the importance of involving fresh mind, as a great initiative we gave 250 opportunities in various departments across the company

  • Our products success spoke for itself... the journey paved ways and the products became exclusive, popular and demanded not only in KSA but in abroad.

  • We got ISO certified which added new feathers in our hat. Also, we introduced Tetra packs with 30% juice to fulfil schools demands

  • Our ambition was (and still is) un-stoppable, in 2013 we made strong networking to reach all across KSA.

Our journey hasn't stopped, the thirst for better is still there and Team RITA is still experimenting, gauging and testing to bring something fresh, thirst-quenching and tasty to its customers every single time.

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